I’m a Senior graphic designer based in Medellín, Colombia, with more than 8 years of experience developing brand identities and visual systems for local and global clients. I’ve worked with agencies, in-house teams and companies in different sectors, moving between branding, editorial design and illustration to build strong, consistent brands in digital and print.

I create clear, cohesive identities designed to last, from logos and brand guidelines to complete visual systems, making sure each brand has a recognizable presence aligned with its purpose and audience. I also integrate AI tools to enhance my creative process. Along the way, I help raise creative standards and support the teams around me as they grow.

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