Growing businesses into the future
Ceiba
Technology never stops changing, and neither can the companies that depend on it. For businesses such as Sura, Bancolombia and EPM, Ceiba, one of Colombia’s most relevant software companies, is a partner that keeps evolving so their operations can keep moving forward. Its logo, however, told a different story, looking dated next to competitors and the major Colombian brands around it. As in-house designer, I modernized the brand while protecting its most valuable asset: the idea of a tree that grows and shelters everything around it.
With clear opportunities to improve readability and consistency across media, the work began by simplifying. The name became Ceiba, a better fit for a company that offers more than software, and the tree became a geometric symbol supported by a bold sans serif and a green led palette. Beyond the market, the identity also supports Ceiba’s employer brand, giving its team something to identify with. The board and the company’s more than 650 people embraced the direction immediately.
