On the side of the brave
Viliv
The world tests anyone who dares to start a business, and critics are quick to fill their path with reasons it can’t be done. Viliv stands with the brave people who do it anyway. As an ally to small and medium sized companies, it connects them with a wide range of services and shares useful knowledge to help them run and develop their businesses. I created an identity with the same spirit, as bold as the decision to start.
The idea takes shape in the logo, where the letters of Viliv rise along an ascending arc. Together they form a fan, a reference to the range of tools and services the company offers, always opening onto new possibilities to grow. That rising form extends across campaigns and events, supported by a palette of deep blues and vibrant green. The result is a brand with the confidence of the entrepreneurs it backs, built around one simple belief: starting a business is for the brave.
